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The termination of ‘an arranged wedding’ – exactly exactly exactly what the Ford-WPP split that is creative for bespoke agencies

6 December, 2019 | By |

The termination of ‘an arranged wedding’ – exactly exactly exactly what the Ford-WPP split that is creative for bespoke agencies

As Ford splinters its marketing company after a lengthy wedding with WPP in preference of a “multi-agency” proposition, The Drum unpicks exactly what occurred behind the scenes and just what this means money for hard times of specific agency models.

Since April, a $4bn cloud has loomed big over WPP’s Global Team Blue (GTB), the bespoke agency created to service the worldwide Ford marketing account. Read More

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